Continued from Part 1….. Similarity breeds good design: “Things that are similar are perceived to be more related than those that are dissimilar” #5 Colour The most obvious technique in design to create attention is to use colour contrast. To create contrast you obviously need to choose dissimilar colours. Contrast is a fundamental technique in [...]

**Announcement**: Okay I don’t want to scare too many of you away with another design psychology based article but as I’ve said before I think it’s imperative that we should use psychological techniques more in our designs. I’m not saying design is completely scientific or mathematical, but I do believe the best design comes when [...]

Following on from “Psychology in Web Design Part 1″ i’ll conclude by looking at other tools in a web psychologists armourey namely: Layout, Eye Patterns, Use of Branding and Colour Theory. Layout The anatomy of a web page can be broken down into a variety of elements which all need to work in unison.. By [...]

Intro Why do I believe it is imperative for every web designer to understand the psychology behind Web Design? I still find a misconception exists that design is the same as art; essentially that it is all about aesthetics rather than achieving a business aim. This is a misconception which is frankly derogatory to the [...]