Hit inboxes, Increase engagement and get your business moving with Email Marketing. As part of in.house.media we have our own email marketing solution called mailingmanager
The platform is built, hosted, and managed in the UK and is a great all-in-one solution for email campaign creation, email delivery, lead generation and marketing automation.
mailingmanager is powered by a specialist third-party platform, designed for marketing agencies like ours who provide email marketing services to their clients. Using a third-party platform enables us to provide a powerful email marketing platform, whilst offering high-quality support and managed services such as campaign building.
Not everyone who responds to your marketing is immediately in the market for your products. Even previous customers might not need you all the time. Email marketing is a brilliant channel to make sure that when they need a service like yours, it is you they think of first.
Your average customer is no longer impressed by seeing their name on an email. There are many demographics you can use for personalisation. There are more ways to personalise an email than merely saying “Dear James”.
Emails are opened on a mobile as opposed to a traditional desktop computer and, mobile users check their emails considerably more often than desktop users as the ability check is right in the palm of the hand. It no longer makes sense to send HTML emails that don’t translate well to mobile. It is very important that emails are constructed to serve all of your recipients, regardless of what device they are using.
Automation saves an immense amount of time. Send follow up emails without having to be in the office. A fully functional email marketing system will make sure that conversations with your prospects continue, whilst you focus on other jobs.
Content in marketing, is valuable. On your customer’s inbound journey, you will have created a lot of content to convert your prospects. Now they are in your system, it is time to convince them to become a customer.
Email marketing is a useful channel for distributing content to your contacts. You can send your articles, sales material and links directly to the customer. If they are relevant, your customer will happily consume and over time respond.
It is easy to measure how a recipient reacts to your email. By analysing their behaviour, you can gauge the success of your email marketing campaign. By tracking opens and clicks, you can build a profile of your prospect. By looking at the results, you can see what’s working and what isn’t to help you build and improve future campaigns.
