Search Engine Optimisation
(SEO)

Appearing in the natural search engine result can be one of the most important marketing strategies for businesses to attract new visitors to their website.

Many people believe that if they build a new website and put it online, that Google and other search engines will automatically find their website and show it at the top of the search results.

Sadly, this is not the case.

There are many different factors that will determine whether your website appears in the search engine results pages (SERPS)

And it is constantly changing. But a website must be built in a Search Engine friendly way.

The main factors are simple:

What are the search terms
that real people are using?

Are these terms
included on your site?

Is the website
technically optimised?

Obviously, there is a lot more to it than this alone.

Basic Principles

When people carry out a search, the search engine tries to provide users with the most relevant web pages.

To do this they look for websites are relevant to what has been searched. If there is not a match, the website will not be shown.

Matches can be found in content, titles, keywords, url’s, filenames and more. These matches must be easy to find.

Performance issues, like the speed of the website and how well it has been built, are very important and work is carried out to maximise these issues.

There are lots of variations and techniques that can be employed to optimise a website to perform well in the search engine results and we can help determine which are the best for your website.

How does it work

We work intelligently each month to optimise your site and improve the positions of your web pages on the search engine, for the phrases that your potential customers are using to search for a business like yours.

We measure and refine each month to continue to maintain and improve your positions.

In.house.media were there for us from the very outset.

My favorite thing apart from the look and the speed, is our website is much more easy to use and as a result our conversions have been higher.

Andy Wake, Boxercise

Don’t go any further
Let us work together to create your perfect website.

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