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The growth of smartphone ownership and the need for businesses to have a mobile-optimised site is now more or less a given for any online trading enterprise now that the vast majority of users literally carry the internet in their pockets, yet there are still businesses out there who are failing to keep up with that need and consequently putting themselves at a disadvantage.
In terms of SEO, including a sitemap on your website is perhaps one of the simpler and more straightforward techniques for speeding up the time it normally takes search engines to crawl the pages and index new or altered content: something that although wouldn’t happen instantly would still be actioned faster than a site without one.
The popularity of blogging has risen sharply over a relatively short space of time with blogs covering just about every possible subject imaginable, and what started out as simple online diaries has since caught the attention of internet-savvy businesses and along with mobile and social media has become a must-have.
Eye-catching websites are all over the internet and no doubt you’ve all been amazed and dazzled by certain features at one time or another be it animation, Flash effects or stunning graphics etc, but with that in mind, did you know exactly what those websites were for? Were you able to easily navigate around them or did their looks and features take priority over functionality?
The use of social media as a marketing channel continues to grow and many businesses are finding they cannot afford to ignore them and must become part of them in order to remain competitive.
In a perfect world, visitors to your website would browse its pages, choose the product or service they wanted, proceed to the checkout and click the ‘pay now’ or ‘confirm’ button: easy and straightforward and ideally how it should be. However, it’s never quite that simple because unless it’s an impulse purchase, most visitors will naturally hesitate and think again before deciding on that final click of the mouse.
It’s no secret that a website requires maintenance to keep it up to date and doing the job it was designed for, yet many of them are often left to their own devices by their owners who after a period of time begin to wonder why their website is no longer performing as well as it once did. Making a website live then forgetting about it isn’t an option if you want to remain competitive: websites need periodic reviews to identify the areas that require attention and a website audit will do just that.
Favicons have been around for quite some time now and used by many websites as an instant source of recognition for visitors, and although only measuring a diminutive 16pixels x 16pixels, they can actually play a useful role in building a brand.