We have always maintained that your website is your digital version of your bricks and mortar outlet. And now your online store has probably been used a lot more since lockdown began. That has been one of the benefits of an unexpected pandemic.
You, like most businesses, have probably put a lot of time into your website and your digital presence. You have probably spent a lot of time and money on landing pages and SEO. And now, Boris has announced that lockdown will start wrapping up.
Was all that time and money for nothing?
Here’s a look at how people will behave towards your website when the world finally opens up again.
People won’t trust immediately
As much as there are a lot of people who are already booking staycations, holidays, and events; there will be a lot of people who will poke their head up cautiously over the parapet. You will still see a lot of people treating the world like a freshly run hot bath that they are dipping a toe into.
Your website, or online store, will still be important to your business. People know that it’s safe; and they know they can feel confident spending time browsing through your catalogue or reading your blogs.
Lockdown won’t end their engagement and interest in your online presence.
Online shopping has become far too convenient
One good thing that has come from the pandemic is the convenience of shopping. Couple that with the increase in people working from home, the online super high-street has never been busier. And that doesn’t look like it will be changing much.
Companies and employees have found that working from home has actually been working for them. It has significantly reduced sick days, and in many cases, the flexibility has allowed both the company and the employee to do more with their time.
There are a significant amount of companies that are willing to keep their employees working from home. And, that means more time online.
It will still remain convenient for people to spend their time online and do their shopping their.
It’s still the best way to deliver news to customers
Let’s be completely honest with one another. There is a roadmap out and things look great for summer, but we have been here before. For better or worse, the government have been forced to backtrack before. There is every chance that they will need to again.
Not only that, should we go back into a tier system ever, or have any need for tracing the virus, then the information needed will all be online. For instance, if you have to shut for a deep clean, people can find out on your website. More importantly, whilst you cannot go out and reassure them in person, it can be done your website.
You keep your loyal customer abreast of the situation and let them know you are still there to help them with their needs.
So are our websites still worth investing in?
Can anyone spot the rhetorical question?
The simple answer is “yes”. Your websites are always going to be an integral part of your business operation. They will always need constant maintenance, because they are still one of the most powerful marketing tools you can have in your arsenal.
The pandemic has changed many things, and for websites and online activity, it is only positive. More people will be spending time online. Shopping, which had already shifted on to the internet will continue to rise online.
So, yes, your websites will be busy when lockdown ends. Your websites and landing pages will still be key, even when people are back out on the high streets.
If there is anything you would like to add to the conversation then please leave a comment below.