JTR Collections work on behalf of other companies and organisations to collect money that is unpaid and help resolve issues around non-payment.
Working with local councils, housing providers, or utility companies, their ethos is to work with debtors, to agree a way forward and organise manageable ways to resolve outstanding debts.
Their new website therefore required a formal but friendly professional approach.
JTR have a clear message that they use in their marketing material “Let’s find a way…” and this is the key message that greet visitors when they land on the home page. The website provides a supportive tone, less like a confrontational debt collector and more like a partner helping users resolve their situation.
This approach is taken to build trust by presenting a friendly solution.
A clean uncluttered layout that is professional and well organised to present an almost official appearance. Branding is quite unique and different from other similar companies, using illustrations instead of typical generic stock images.
Illustrations used are soft and friendly and make use of JTR corporate brand colour scheme. Text is easy to read and digest in short blocks with key messages.
It is crucial that the website has a mobile first design as nearly all visitors to the website are using a mobile device to learn how they can resolve the problem.
The website is fast and easy to use on a phone and all information is presented to be easy to read, learn and understand and then take action, on any device.
The website is integrated with several 3rd party plugins including the Acquired payment portal, a customer dashboard and Live Chat for immediate help.
The home page features key actions in prominent locations. ‘Make a Payment and ‘Set an Arrangement’ are placed up front, making the website functional as well as just informational.
Sections such as “Why You’ve Heard from Us” and “Help” are broken out clearly, to guide users without confusion.
