If you’ve ever wondered ‘What can I do to get more enquiries from my website’ you’re joining hundreds of thousands of businesses around the world.
Your website might look great – trendy, stylish, even beautiful. It could have been built using advanced web technology, featuring all the latest bells and whistles. But you still aren’t getting the enquiries you need.
The good news is that this blog will give you some great tips that will help you achieve those elusive enquires.
It’s simply a matter of looking at your website in a different way.
You have to stop thinking of your website as a digital version of the Mona Lisa and start thinking of it as an enquiry generating powerhouse.
Every aspect of your website must be devoted to generating leads. It will mean making changes – probably big ones – but it’s the only way.
So what should you do to get more website enquires? What questions should you be asking? What should you be focussing on?
Here are nine essential tips:
1: Use the right words
Ideally, you should set an objective for your website and then write the web words that will help achieve that objective.
Then ask your web designer to focus on how to get those words across in the most effective way.
Research shows that 50% of visitors leave a home page after 8 seconds if they don’t see something of value to themselves. So your home page headline must stand out and make a clear value proposition.
Your first paragraph should say:
- what you do
- who you do it for
- The geographical area your business covers
- And two or three key customer benefits
Make sure the first paragraph stands out on the page – make the font bolder, or use a larger font size.
Avoid having just a big photograph at the top of your home page – no matter how beautiful. Make sure your key messages are the main feature.
And don’t forget to ask your web designer to leave plenty of white space – let your copy breathe – so it looks really inviting to read.
2: Describing your offer
Use powerful verbs which involve and excite your visitor and, where necessary, compel them to take action.
Examples would be: Accelerate, Achieve, Act, Boost, Click, Contact, Discover, Enhance, Generate, Launch, Plan, Streamline, Target and Win.
There are two main purposes of a Call-to-Action: to tell someone what they should do and provide the motivation for the action. Your website Call-to-Action can offer immediate gratification.
First, make sure your Call-to-Action stands out on the page by using larger fonts, different colours, animated buttons and so on.
Start your Call-to-Action with a strong command verb, for example, Click, Buy, Subscribe, Download, Sign, Shop, Discover, Join, Start, Try, Watch and Find.
You can also build an incentive into your call to action, for example
- Complete the form and receive 100 make-up tips in your mailbox, now.
- Order now and get 20% off.
- Order now and get immediately enrolled in our loyalty programme with huge ongoing savings, including free shipping, high-speed mailing, and major discounts
Standard thinking is that the Call-to-Action should appear at the end of the copy.
But your copy might be so persuasive that the visitor is ready to take action after reading for a short while. In this case, you need a Call-to-Action, say, halfway through the copy, as well as at the end.
An A/B test will let you publish two versions of the same Call-to-Action – using different words, designs, colours and positions to see which performs better.
4: Make sure your contact number is prominent on every page.
Even if a visitor doesn’t call you, the fact that you have a telephone number to call if they have any immediate questions increases trust levels.
5: Feature enquiry forms on every page
Make sure your enquiry forms are easy to access. And when you’re designing the form, remember that the less information you ask for, the more likely the form will get filled in.
6: Add Photos and Testimonials For Greater Credibility
Use testimonials, particularly on your home page. And, if you can, make sure there’s one on every page.
Testimonials can be a powerful marketing tool. They can influence visitors and give them the confidence to buy from you or make contact.
7. Use video
You can use video throughout your website, but it’s essential to feature one on your home page to set a welcoming tone for the rest of your site. Videos make visitors feel more informed and confident of your company. And remember, always speak to the visitor rather than at them.
8: Use guarantee logos and professional body logos
Again, these logos increase visitor confidence. Everywhere the visitor looks on your site, they will see confidence-boosting reminders that you’re a successful company they can trust.
9: Testing is vital
Continuously check the amount and quality of your website’s leads against the changes you make. By analysing your results, and using that information to make improved changes, you will be able to convert your website into the powerful lead generator you’ve always wanted.