Boxercise is the world’s best-known Boxing Fitness brand.
Most classes are aimed at men and women of all ages and do not involve physically hitting anybody. It’s all about fitness and challenging workouts.
Boxercise is great for cardio fitness, body strength, coordination and even reducing stress and anxiety.
We worked closely with the Boxercise team to understand the journey that potential visitors would need to take to achieve their goals.
People new to Boxercise can learn what it is, what is involved and what they can gain from it. They can then find a class and trainer local to them.
Fitness professionals who would like to train other people can learn all about how to become a certified Boxercise instructor and commence their training.
By understanding this, we could steer online visitors to the right area of the website and help them take the desired action.
The aim was to bring the online image of the brand up-to-date and in-line with other big well known exercise brands.
In order to manage the front end of the website as well as the directory of instructors, course details and all other information on the website, a sophisticated Content Management System was developed.
Technically the CMS and the website were developed with speed and security and ease-of-use at the forefront of requirements.
Details of all current Boxercise trainers can be managed on the website as well as dates and locations of all instructors training programmes.
The website also includes an online shop for buying branded Boxercise equipment, clothing and accessories.
In.house.media were there for us from the very outset.
My favorite thing apart from the look and the speed, is our website is much more easy to use and as a result our conversions have been higher.
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