We began the design by working out a new sitemap to organise the content into a much-improved structure. This would make it easier for visitors to browse and find what they were looking for.
Pages and user flows that were going to satisfy the users the most.
Services pages and client stories were identified as the key parts of the site that would help the user make the decision to get in touch with Davies & Robson.
We advised on what type of content should be included on these pages, in order to engage with visitors and encourage them to make contact.