The web is often the first place people will find out about a company, or it will be where people go to ‘check out’ a business. The trouble is, it is also a crowded place and is very easy to leave and find someone else. All business owners know how important their website is, but so many websites suffer from mistakes that can easily be avoided. Here are some of the most common.
Walls of text. With so much to look at online speed is of the essence and visitors are not prepared to read large block of text. They want headlines, pictures and video so it is easy
Poor quality images. It’s easy to spot stock images but they are used time and time again. They do not give a website any personality or demonstrate who you actually are. A few good quality ‘real images give a true and quality appearance.
Lack of or a bad ‘call-to-action. The main thing you want from your website is for people to contact you. So this needs to be made clear and easy. Do not just rely on one page with your contact details.
Filling all the space on the page. White space is one of the best ways to make the important things stand out. We want to be able to see and understand the page quickly. This is not possible with a crowded webpage.
Confusing navigation. Make it easy for visitors to find what they are looking for. Keep it simple and logical. Keep menu titles short, concise and in a logical order.
Pop-up windows. Apart from being annoying and old fashioned it can become very confusing to have multiple windows open at once.
Not answering visitors’ questions. People go to a website for information so it is important to tell them what they want to know.
