There’s no doubt that the use of bold, striking colours on a website can go a long way in engaging visitors as soon as they arrive on the landing page especially when displayed with creative and artistic flair. However, the end of one year and the start of another has inevitably resulted in numerous articles and blogs focusing on web design trends, and one in particular has interested me.
Minimal
Personally, I’m a fan of extremely colourful websites as long as they are tasteful and pleasing to the eye. However, I’ve started taking notice of sites like this one here for example. With lots of white space and more subtle tones, I have to admit that done correctly they can be every bit as effective as their more colourful counterparts.
Simple
As good as colour-filled sites can be, it’s a nice change to occasionally come across a site without the eye candy that does exactly what it says on the tin. No superfluous copy or graphics, simple menu options and easy navigation can make for a good browsing experience, but that’s not to say they would work for everyone.
A Matter of Taste
The look and feel of a website is a matter of personal taste and opinion and there are probably some who think that more white space and less striking colours is visually a step backwards, but that’s the thing about trends – they come, they go and they return, so it will be interesting to see whether this particular one is still with us this time next year.
Until next time.
