Briggs Irrigation manufacture and market a comprehensive range of advanced irrigation equipment used by farmers and growers to grow crops. Irrigation booms and hose reels are used to apply water evenly to lots of different types of crops grown on different sized farms.
An irrigation boom is a long horizontal structure, like a giant sprinkler mounted on wheels that moves slowly across the fields. It sprays water through multiple evenly spaced nozzles and is used to grow crops and vegetables.
Booms provide very careful even water distribution and cause less damage to soil structure compared to high-pressure guns.
Briggs already had a fantastic video showcasing their products in use, so we were able to embed the video in the hero area of the home page to immediately capture attention when visitors land on the website. This combined with the positioning statement gives visitors a quick sense of the company’s credibility and what they specialise in.
The website highlights specific applications such as Agriculture, Horticulture, Dirty Water and Racecourses which is useful for visitors who are looking to find out which product is suitable for the market they are in.
Visitors can quickly see if there are suitable products for their specific requirement (e.g., turf growers or racecourse irrigation).
The website structure was carefully and clearly mapped out to make it easy for visitors (farmers, groundsman, distributors) to find the type of irrigation equipment they’re interested in. The clear mega navigation menu with images means it is fast to find the products of most interest.
Briggs distribute products throughout the UK, Europe and the World and this is made clear and illustrated on the website.
The website has a comprehensive downloads section where visitors can request detailed technical product information and specification which is helpful to evaluate if Briggs products are suitable for customer needs. This can all be managed and maintained by Briggs.
