As the internet continues to evolve, users’ expectations are also changing. Static, brochure-type websites no longer hold their interest like they used to: users want more when they browse; they don’t want to simply read a website, they want to do something with it; they want it to be an experience.
Interactive
Interactive websites have been around for some time in one form or another and people have quickly got used to them, but as with anything, once you are familiar with something you start to look for something better.
Cool
Although not business websites, the following couple of examples that caught my eye are to illustrate how sites are becoming more and more interactive and how they can create and sustain user interest. There are some examples here but the two that stood out for me was Universcale which focuses on time, distance and size measurements in a very educational and fascinating way and Neon Bible which is awesome and although it takes a few seconds to load it’s worth the wait. When it starts, click the singer’s hands.
Have a look at both sites here
There are many more examples on the web just like these that will keep users interested and amused enough to keep them on the site. Obviously a far cry from static-type sites and proof of how far web design has come since the internet first came into being. It will be interesting to see how far it can go in the future.
Until next time.
