Last week I wrote about what having a blog could mean to your business, and in this post I would like to briefly look at the SEO value of obtaining those all-important backlinks to your website.
Faster
It has to be said that although blogs tend to attain good rankings far quicker than most other types of site, they aren’t an instant solution. Visitors are becoming more discerning and most have high expectations of the blogs they follow and it’s ultimately they who decide whether your blog gets the thumbs up – or down.
The SEO benefits of backlinks shouldn’t be underestimated but to get them in any significant numbers you need to consistently provide good quality content which people will want to link to and share with others – and remember the power of social networking sites – many if not all your readers will be on Facebook and Twitter: extremely valuable coverage indeed.
Comments
It may come as a surprise to some that commenting on other blogs is also an excellent way to obtain backlinks because most blogs have an optional field where you can add your website address; something that could benefit you enormously if the blog in question has a large following.
A word of caution though; make sure you comment intelligently on any post; just writing ‘well done’ or ‘good post’ etc is likely to get your comment deleted or classed as spam, so if you’re serious about getting backlinks for your business website, don’t waste your chances.
Your Own Business Blog?
If you are considering a business blog, you should know that they have the potential to work wonders for your website’s SEO and ranking and consequently your business itself. However, as simple as they sometimes appear to be, blogs do require quite a bit of effort to make them work and finding the time to regularly add new and interesting content may be harder than first imagined especially when other more pressing business matters demand your attention, so some thought to posting schedule and perhaps contributions from guest bloggers would help no end.
Until next time.
