I had intended to write about a particular web design topic today, but after getting into a discussion on the issue of displaying prices on websites it will have to wait until another post.
When it comes to displaying prices on websites there is divided opinion as to whether it’s a good or bad move. Those in the ‘yes’ camp would argue that not displaying prices deters visitors from going any further into a website or making enquiries and then leaving to search for other sites that do show the cost of their products.
To a point this may be true because we are all well aware of how ecommerce sites work; price comparison with a few clicks of the mouse; vat and delivery charges added (if applicable) and pay – job done!
Shoppers don’t go into supermarkets and fill their baskets and trolleys and wait to reach the checkout before they know roughly how much the total will be; so of course ecommerce sites must display prices or they just wouldn’t work.
Many of those in favour of price displays think it should apply to all websites but for various reasons this wouldn’t be practical. Obviously, not all sites sell physical goods and businesses selling particular services have to be a little cautious about displaying their prices as often the value of those services aren’t easily defined.
I have heard this subject debated quite a few times and to be honest I think both sides have a point. I’m sure a tariff of charges makes it much easier for website visitors simply because they negate the need for them to contact the site for a quote then have to wait for a reply.
On the other hand, not showing a price menu doesn’t do any harm either as most shoppers are extremely price-conscious anyway and don’t mind having to enquire about costs if they think it will save them money. However, a site showing no price list must rely on its design and content to engage and persuade visitors to make that enquiry.
In the end, it boils down to a matter of preference and what works best for the site concerned and at the moment I’m not totally convinced that either option has the edge.
Until next time.
