Pay Per Click (Google Adwords) marketing is a way to instantly get your website listed on Google under the search terms that you want to be found under.
It makes it possible to control precisely how and when your adverts are displayed to drive visitors to your website.
However, it is competitive, and it is very easy to quickly hand over a lot of cash to Google for very little return if it is not carried out with thought and a carefully planned strategy.
The secret to achieve maximum success is to give the person searching on Google exactly what they are looking for. The likelihood of them clicking through to visit your website will be significantly increased.
Google Adwords is a highly sophisticated advertising platform with a massive number of options, choices and rules to follow. With our PPC management we help you to make the right choices, so you don’t end up wasting money. We’ll help you to control your budget, refine your visibility and get visitors to your website.
We take the time and effort away from finding the most successful and relevant keywords so you can concentrate running your business and responding to the enquiries. We manage and optimise your Adwords, link it to your Google Analytics and create ‘goals’ to measure the success.
Specialist expertise in Google Adwords results in increased website visitor conversions, increased customers and a reduction in wasted spend, meaning that you get a return on your investment helping to grow your business.
After initial research into a campaign for your business we recommend a daily starting budget to get your campaigns started and test results.
It normally takes 4-8 weeks before you’ll start to see results through an ad campaign, and we continue to improve and refine the campaign.
To create a PPC campaign that’s right for you, we get to know your business, your industry, and what potential customers are looking for. After a campaign has been launched, the results are tracked to see what is working, and then adjust to optimise and refine the results.
It is important to ensure you target the most appropriate and cost-effective keywords, so you are not wasting your investment.
Setting up your adverts and campaigns, generating target keywords, creating ad groups and writing ad copy are all part of the implementation.
Your campaign is very precisely monitored so we see exactly what is and isn’t working. It can then be optimised and refined.
