I came across an interesting little article which talked about a new website design for Amazon.com which is aimed specifically at making it easier for users accessing the site via tablets and the like as opposed to PCs and laptops.
This leads me on to the Android-based Amazon tablet which is described in some articles as ‘imaginary’. Not surprising really as it’s supposedly just the product of rumour at the moment but there are many who suspect and predict it will make an appearance before the end of 2011.
The tablet is expected to take on the mighty iPad with many believing that it will do just that if it ever comes to market. Amazon already has the Kindle of course which is now outstripping sales of print books so perhaps the rumoured jump into the tablet market is inevitable.
A look around the web will yield various opinions as to whether or not the Amazon device will make any significant dent in Apple’s control of the tablet market which is currently reckoned to be around 50 percent.
Others are speculating that should Amazon come up with their own version there will be courtroom battles ahead as Apple may attempt to sue for alleged patent violations as they have reportedly done to other makers of Android smart phone and tablets from which they now charge a fee for every item sold.
Whether or not Amazon does have something up its sleeve, one thing is clear. The debate and speculation amongst potential users and the concern that Apple must be experiencing at the moment is priceless PR.
Except for the Kindle, Amazon aren’t really known for pushing their own branded products and yet with just a rumour of something to come they’ve got the computer world wondering what’s going to happen next. Time will tell of course but for the moment I’m sure Amazon’s potential competitors will remain a little bit twitchy.
Until next time.
