Brightr Commercial Cleaning Website Design Case Study

Website Design for Commercial Cleaning Company, Northampton

Office and commercial cleaning is extremely important, not just for appearances, but for health, productivity, safety, and business reputation.

Brightr is a UK commercial cleaning company, based in Northampton, who provide a comprehensive range of commercial cleaning and services for businesses, including offices, warehouses, industrial premises, retail buildings and other premises like school and medical facilities.

Brightr cleaners cutout

Comprehensive Website Refresh

The commercial cleaning business is a very competitive environment, so the new website was developed to have impact, capture interest and demonstrate that Brightr are very different to other businesses in their market.

brightr home page website design

Strong New Photography

New photographs were taken to form the foundations of the overall design of the website  to make it real and immediately demonstrate the company personalist and professionalism

Getting Found on Google

The whole website is thoroughly optimised for Google for the target search terms, through good keyword density, internal linking, page titles, heading and behind the scenes SEO techniques like XML site maps, schema’s so Google easily understand the content and specific landing pages targeting locations.

Simple Structure for Usability

The webste contains a large amount of information but the structure and key message are kept simple and very easy to understand.

Images and icons are used to demonstrate services so everything can be understood very easily. This is backed up with text to explain in more detail for those who want to read it. This is also very important for search engine optimisation.

Overall

The overall result is an extremely professional website that is incredibly easy to use and understand and showcases exactly what Brightr have to offer.

Strong Call to Action

The website encourages visitors to request a quote by silling out the short quote form. This is included multiple times throughout the website to generate new business enquiries.

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