Blog

Do Business Websites Really Need Case Studies?
IHM Blog When business owners think about their website, the focus is usually on design, content, SEO, and lead generation. But there’s one question that…

8 Website Strategies For B2B Businesses That Increase Enquiries
IHM Blog For many B2B businesses, the company website still acts like a digital brochure. It explains what the business does, includes a few service…

Trust: it’s the deciding factor.
Your website may seem trustworthy to you, but do your visitors feel the same way? A dated design, lack of reviews and not having a…

GA4: the time for change is here
We have all been using Google’s Universal Analytics platform to help our businesses measure their website and marketing performance for years. But that’s about…

They Think IE’s All Over. It Is Now
Goodbye, old friend – sort of! The era of Internet Explorer is now officially over. Microsoft had been preparing the world for the veteran web…

Should I avoid ‘Cookie Cutter’ websites
What are Cookie Cutter websites? This has nothing to do with the Cookie message popups you see on all websites these days. Or websites that…