Karate is a traditional Japanese martial art that focuses on striking techniques. Karate is more than just fighting though. It’s a discipline that develops the body and mind including self-discipline and respect, control and precision, defence and continuous self-improvement.
The International Shotokan Karate Association have clubs all around the UK and elsewhere across the World. As an International organisation the TISKA website incredibly important for the organisation.
From the moment visitors land on the homepage, it’s clear what the organisation is and what they offer. The design creates impact through strong branding, imagery and subtle animation. The site clearly explains the benefits of training with TISKA which helps visitors see the value of joining.
Visitors can learn all about the full syllabus and what training for each coloured belt involves. This is available as downloads.
The website and all school websites are designed and created primarily to be used on mobile devices. As a social activity this is key for nearly all users and club members.
A system was developed so that a website for each TISKA school across the UK could be created. This means each school can provide specific details about their location, the main instructor and class times.
Each micro website is in the same format to reinforce the organisational branding, message and style. All school websites are managed from a central Content Managements System but also have a login fr each club instructor to allow them to make website updates as needed.
An online membership and subscription is provided through Patreon, so users can take out an online membership and train from home with video tutorials that guide visitors through each move in each syllabus.
