Trust: it’s the deciding factor.

 

Your website may seem trustworthy to you, but do your visitors feel the same way?

A dated design, lack of reviews and not having a secure certificate are just a few of the things that may make potential customers shy away from your website.

Let’s have a look at some of the ways you can prevent this and help to build visitors’ confidence from the get-go.

 

Have a good design

Visitors form their initial impressions of a website the second they lay their eyes on the home page. As a result, having a design which is both pleasing to the eye and easy to navigate is essential in ensuring users stick around for longer.

If visitors need to spend a long time looking for what they want or fumbling around with difficult navigation buttons on a mobile device, they will just leave. Additionally, an outdated design can have the same reaction, as it either suggests that whoever is behind the website doesn’t really care or that the company has gone out of business.

Creating a more inviting website can be achieved by methods such as using headings, which are easier to skim read than chunks of text, having a logo which is easy to understand and using a consistent colour palette.

White space is also a great technique to draw the user’s eye to certain parts of the page. Great images can be used to tell the story of your business in a faster and more powerful way than words ever could.

 

Ensuring there is enough content.

Not having enough information to fill your website can be one of the things that triggers alarm bells in your visitor’s minds. It can make the page seem less professional as users may feel like you are hiding something.

So, it is important to include details that visitors are looking for, such as who you are, what you stand for, and what you offer.

 

Reviews and proof of your reputation.

People are naturally more willing to listen to the opinions and comments of others, especially if they deem them to be like themselves. So, having solid evidence of positive reviews can induce confidence in you as a company.

Placing this evidence somewhere which is relevant and easily accessible to users is also a smart move to make sure that they gain trust as soon as possible. The opinions of experts are also especially poignant in cementing your integrity, as it adds an extra layer of rigidity to your metaphorical wall of trust, that you start to build with your visitors from the moment they land on your website.

 

Have a Secure Certificate (An SSL).

We’re warned about internet safety all the time, so why would anyone want to enter their details into a website which has ‘Not Secure’ written next to the URL? They wouldn’t.

An SSL certificate proves the identity of a website and therefore allows for a connection to it which is encrypted. Not having this it will severely put customers off, especially if you are selling products directly from your website.

Visitors are reluctant to give their details to you if their browser warns them they shouldn’t.

Also, not having an SSL certificate can be harmful to your website as it makes it very vulnerable to phishing attacks and being compromised.

So, if you feel you want to make improvements to your website to ensure it is trusted by visitors just get in touch to begin to learn about specific changes you can make to increase trust.

 

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