It’s been obvious for a long time now that designing websites for mobile usage has been extraordinarily important. Mobile usage has been growing exponentially and for a good couple of years it’s been vital to have a mobile response version of your website for people to visit on smartphones and other handheld devices.
Now, though, the tide has changed. Mobile devices account for the vast majority of web browsing, with laptops and desktops now beginning to languish in obscurity, relatively speaking. The stats say that mobile sites should no longer be a secondary consideration, but the primary one and that a desktop version of your website should come second.
Let’s have a look at some stats.
There are 1.2 billion mobile web users around the world. In the United States alone, 25% of internet users use mobile only, rarely or never using a desktop machine. Over 85% of new handsets sold have mobile web access, and seeing as virtually everyone owns a mobile phone this a potentially huge market.
The statistics say that the majority of users will only ever see the mobile version of your website. For that reason, then, it needs to work and work well.
Desktop is still an important medium, but it’s now secondary to mobile. It shouldn’t be forgotten, but we have to accept that the online world has moved on and that not only the future but the present is with mobile usage. However, that doesn’t mean the end of the web as we know it.
It’s all about adapting. Ensuring that your website is progressively designed for mobile usage is vital, and a properly responsive website design will respond to the device that’s requesting it, regardless of whether that’s a smartphone, tablet, laptop or 40ft-wide projector. Allowing your website to scale gracefully and remove unnecessary features as screen real estate becomes tighter is now a vital part of website design.
Your main efforts should be put into mobile design, whilst still being able to take advantage of all of the benefits of the desktop version of your website (primarily the extra screen space and capability for Flash and other plugins). For this, you need to ensure your website is properly responsively designed. That’s where we come in.
To make sure your website is fully designed for mobile usage and therefore able to accommodate the majority of your potential customers and website visitors, call us today to speak about responsive website design and mobile usage.