In this second of three posts regarding maintaining your main website, we look at copy. Your website copy is one of the most important elements of your site and arguably the most powerful because it’s what tells visitors what they want to know.
Like any other part of your site the copy must be kept in good order and benefits from being regularly refreshed or occasionally rewritten. However, there are some basic checks you can carry out to ensure that at least your current copy is up to scratch.
Read through the copy to identify errors such as spelling mistakes or poor grammar – invite someone else to do the same – they might spot something you’ve missed.
Check the facts! Is your copy imparting up to date information to visitors? If your business has changed or diversified your copy needs to reflect that.
Is your copy consistent? Check that it doesn’t contain different spellings or variations of the same word – for example, ‘website’ and ‘web site’.
Does your site contain more copy than it needs? If your copy is padded out but not saying actually anything, consider removing anything that’s not relevant.
If you don’t do so already, break up blocks of copy with the use of headings and bullet points – this makes it much easier for visitors to find what they’re looking for.
Good copy is as vital to the success of a website as the web design itself and the two can’t be divorced from each other without affecting that success. If you can afford to hire a copywriter for your written content it would be money well spent, but if not, then the tips and points I’ve listed should at least help to improve what’s already there.
In the third and final part of ‘Don’t Overlook Your Website!’, the subject will centre on refreshing the look of your website.
Until next time.