A couple of days ago I happened across a website that left me quite amazed. It wasn’t because it had an outstanding design or stunning graphics. It wasn’t interactive and nor did it have any fancy Flash animation. What amazed me was the fact that the only way of contacting the owner was through a mobile phone number.
The majority of website visitors don’t even think about phoning a company when they decide to contact them, at least not on their first visit. They often prefer the relative anonymity of email to begin with so they can assess the professionalism and competence of a business based on their email conversations.
Now technically there is nothing to say that it’s wrong to offer only a phone contact option because even in this email age some businesses might prefer to be contacted in this way and that’s their prerogative. However, looking through the website it was obvious that this business invited contact through email as well, though how they thought that would happen is a mystery to me.
Yes, there were ‘click here’ invitations to contact them on every page and all were underlined so they stood out but that’s all they were: underlined words, not clickable links and nowhere on the site is there a visible email address clickable or otherwise.
The website in question is homemade and not the work of a web design expert and so understandably not without its rough edges but of all the errors it could contain, having no way of contacting them by email could be amongst the worst.
Since looking at this site I have come across others where email links are present but inoperative and there are more out there than you’d imagine. Broken email links will not only be an annoyance for visitors, they also do nothing to enhance a company’s online image. In fact that goes for any broken website links not just email.
Website owners should be making periodic checks on their website links especially their email because although some visitors will take the time to type in an email address, many others are likely not to bother and instead just leave the website in favour of another one.
Until next time.