Acquired by Twitter in 2012 and later released to the masses in 2013, Vine is the latest take on video-based social media. Solely a mobile app, it enables users to post short, six second videos for their friends and followers to view.
Combining a clever method of capturing snippets of video and audio via touch with a tweet-esque limit on the amount of content that can be published, Vine intends to spark creativity amongst it’s users and finally crack the seemingly dark art of creating a popular short-form social video service.
Despite ongoing concerns about some of the more questionable content appearing on Vine, it could yet prove useful for businesses. Here’s a ten ideas which might convince you to take note of Twitter’s new baby…
1. Use it to show before and after shots and the creation in between of your service or product.
2. Demo a really simple ‘how to’ which reveals a hidden gem in one of your products.
3. Brief, and enticing product ‘show-off’ videos. Six seconds will be enough to spark interest if you finish them on a cliff hanger.
4. If you’re a publisher of a magazine or newspaper, why not offer a six second flick though of the latest edition and post it on Twitter?
5. Trade shows. Perhaps one of the most ideal venues for Vine. Set up tablets running different Vines promoting your products and services. Their short, snappy presentation makes them instantly engaging.
6. Estate agents? Use Vine to briefly walk through each room of the house you’re trying to sell.
7. Help your customers view a product’s dimensions before buying.
8. Head shots of your team for the About Us page on your website.
9. If you’re a talent or artist agency, use Vine to display short head shots and introductions of the artists on your books.
10. Share the new design of your website on Twitter by videoing a six second run through of key pages.
It’s early days, of course, but video is an incredibly powerful medium. YouTube has demonstrated this on an epic scale, but it is almost limitless when compared to Vine. That’s Vine’s strength. Like Twitter, it has a buffer which forces you to think of the best ways to use those six seconds.
As always, experiment. You might be able to make those six seconds work for your business.