The spooky festival of Halloween is fast approaching, and last week we showed you five of the worst horrors you could commit on your website. We also promised you another five, and we’re always true to our word, so here’s another set of things you certainly should not do on your website!
- Call-to-action zombie wasteland. This is actually quite a scary one, as a lot of people don’t even know what a call-to-action is, despite having a company website and expecting to get new business out of it. The action is what you want visitors to your website to do: buy a product, phone you, sign up to your newsletter; whatever. The call-to-action is what compels your user to carry out that action, be it imagery or convincing wording. Hell, even bribery works as a call-to-action, but the point of the matter is that you need one.
- Monstrous blocks of text. No-one likes reading big blocks of text, and that point’s even more pertinent on the internet. Break it up with bullet points and lists (see, that’s exactly what we’re doing with this blog post) and people are far more likely to stick around and read it (just as you’re still sticking around and reading this).
- Eternally sliding sliders. Yes, sliders are a great way to convey a lot of information in a small piece of screen space, but cramming loads of content onto each slide and having 80 of them rotating away is just annoying. Again, stick to the principle that you want to make things easy for the user and get them into following that call-to-action above anything else.
- A soulless About Us page. People often neglect this page. Factually, it’s usually the last page people read. When they do, though, it’s because they want to find out more about you as a company. Don’t waffle on about the rubbish no-one wants to know about. This isn’t where you try to impress people — it’s where you need to instil trust and do that final bit of convincing to push the user over the line into trusting you with their money and their business.
- Automaton videos. No, no, no! Facebook have really taken a huge rap from their users recently for enforcing auto-playing videos, and if people can refuse to use Facebook because of it they can certainly click away from your site and onto a competitor’s. Never force anything on the user — give them the choice and they’ll thank you for it with their money and their business.
If, as a website owner, you’ve managed to avoid each of these 10 website horrors, you’ll be going a long way to online success. If you’re starting to feel a bit guilty about a couple of them, it might be best you give us a call…