On this blog we often extol the virtues of upgrading your website and keeping up to date with modern technologies. No matter how big or small your business, this is vital.
Take B&Q for example, who recently announced the launch of their new £60 million website. DIY.com professes to be the UK’s busiest DIY website, getting over 3.5 million visitors a week. It might seem only natural, then, that a company the size of B&Q would have to keep up to date with the most recent trends in web design and website development, but does that mean that your small business should ignore them?
The argument should be much the opposite. B&Q, after all, are the largest DIY chain in the country and will likely be the first place people go to for their home improvement needs regardless of whether or not they’re keeping right on top of all of the latest web trends and technologies. Your small business, however, is competing with hundreds and thousands of others at a similar level to you and you will need to ensure you stand head and shoulders above the rest. This is why small businesses really can’t afford to fall behind.
B&Q have a very strong reputation and many people will stick with them regardless, even if their website takes a bit of getting used to and doesn’t quite work the way they expect it to. When a customer is faced with either using Fred Bloggs Plumbing Ltd or Joe Smith Plumbing Ltd, not knowing anything about either of them, the factors which then come into play to help the customer decide which company to use can change drastically. And your website is just one of those factors, but a pretty big one — particularly if the potential customer is comparing both companies on the web.
This is why keeping on top of the latest trends in website development and design is so particularly important to small business owners and is why we love to work with small and medium sized companies in order to help them get the best out of the web. To speak to us about your website, call us today on 01604 790007 and we’ll let you know how we can help.