It might seem like a long way away, especially with the warm weather we’re still having across many parts of the country, but Halloween is only five weeks away. Oh, you don’t celebrate it? Well a good number of your customers and website visitors no doubt will do, so you’ll want to mark it in some way.
We all remember how we used to know Christmas was coming a few years ago: You’d log on to your favourite website and the logo would have a Santa hat and there’d be animated snowflakes falling down the screen. Thankfully, the days are long gone, and these days the jazzing up of websites for Christmas is far more tasteful and done in the spirit in which it is intended. There are, though, a number of other methods which you should not be tempted to use…
Firstly, don’t let your developers or ‘tech guys’ do the design. Back-end coding and design are completely different things. Your customer won’t see the perfectly-formed PHP code or well-organised SQL tables. They’ll see a terrible design.
The same goes for for copy — if you’re writing pages for Halloween itself, don’t be tempted to do this in-house. Writing copy for the web is a very specific art. It’s your shopfront. You wouldn’t do your own sign-writing or write your own TV advert, so why chance losing sales through your website?
Any changes you make to your design must reflect on your mobile design. Before that, even, they must work on your mobile design. Don’t go over the top with fancy graphics if a decent percentage of your customers won’t be able to access your site as a result.
Engage social media
Social media is a fantastic way to get your customers engaged in a holiday or seasonal event. Why not hold a Twitter costume contest, asking your followers to send you pictures of their Halloween costume with a prize for the winner? Pet halloween costumes are very popular, too!
Why not ask users to tweet a 140-character spooky story? You could even hold a pumpkin-carving contest on your Facebook page or ask users to submit their spookiest photo or drawing with a prize for the best one.
As always, you’ll need to use your social media platform to engage with your users rather than talking to them. People don’t like being sold to, and that’s even truer online where everyone’s trying to do it. Build a relationship and a platform through fun events such as the ones listed above and you’ll find that people’s views of your company increase and you’ll be far more likely to stick in their minds and pick up their business in the future.
Use it as a marketing tool
If you sell anything that’s even remotely related to Halloween or horror/scary stuff, you can capitalise on it, even if it’s only a couple of products. Even if you sell something as seemingly unrelated as personalised car number plates, there are some fantastic Halloween combinations which could be used for your Halloween marketing campaign.
Keep it light-hearted
This ties into the social media points above: Keep it fun and light-hearted and use Halloween as an opportunity to show the world your company’s personal side. Show everyone you’re just people like they are and that you’re one of them, celebrating and marking the festival of Halloween.