Social media was once solely a vehicle used by millennials to connect with friends and share amusing videos of cats. Now, it is a marketing powerhouse, fuelled by the fact that 57% of consumers say they think more highly of a business after seeing positive comments online.
On social media, word travels at light speed. People may be discussing your business on Twitter, right now. Equally, they may be wondering why you don’t respond to tweets when they experience a problem with your product, or why there is no ‘Like’ button on your website linking to a Facebook profile.
If you are still reluctant to devote a significant portion of your marketing effort and budget to social media, we’ve got 6 reasons you should do just that.
Here’s why social media ‘just works’ for business.
- Develop a public persona for your business
Social media presents a unique opportunity to develop an engaging and approachable public persona for your business. It doesn’t matter if you’re in a B2C or B2B industry – you can give your company a voice people will warm to and interact with.
- Improve customer service
Social media’s greatest asset is that it functions in real-time. From a business perspective, it gives instant feedback from customers and an insight into the way they view your company. It doesn’t always make pleasant reading, but you’ve never had a better chance to monitor and react to murmurings about your business (good or bad!).
- Build relationships, generate leads
Don’t listen to the naysayers who’ll tell you that social media can’t generate leads – it absolutely can. It just takes time. The more time you invest in your followers on social media, the more you’ll build those relationships and turn observers into prospects.
- Increase brand awareness
Just like email marketing, social media is a very affordable way to increase awareness of your brand. You just need a computer, internet connection and a little bit of inspiration. Twitter, Facebook, Instagram and LinkedIn are just some of the platforms on which you can make a real name for your business.
- Amplify your website content
If you’re blogging regularly – fantastic, but posting a blog containing a few keywords and expecting Google to start sending new visitors your way will leave you somewhat disappointed. You need to amplify your content and get it in front of people and social media is a brilliant delivery mechanism for your hard work.
- Reach a new audience
There are now over 2.2 billion social network users worldwide. Get your strategy right, and there is a simply colossal audience waiting to engage with you.
Social media marketing is about one thing: establishing your business as a thought leader within its chosen industry. Get it right, and you’ll draw people in and build a layer of trust which will, eventually, convince them that your products and services are worth spending money on.
You may have already dipped your toes into social media marketing, but struggle to find the time and expertise to make the most of it. Fret not! Fill out the form below and we’ll provide a completely free social media audit and tell you what you’re doing right and the areas in which you could improve.