Mobile Web Usage — Quick Stats

quick-stats

 

Mobile web usage is growing all the time, and it’s often difficult to comprehend its importance. Here are some quick stats on mobile web and how it could affect your website.
  • 47% of mobile web users explore other companies if they can’t call you directly from your mobile website at the touch of a button.
  • 35% of the above feel ‘disappointed’ in your company. 47% feel ‘frustrated’ or ‘annoyed’.
  • 61% of customers want to speak to you on the phone before they buy.
  • 65% of customers who start browsing your site on their phone browse again on their desktop or laptop computer afterwards.
  • Putting the call to action above the fold on mobile sites can improve call conversion rates by 200%.
  • Making your phone number clickable on smartphones will increase call conversion rates hugely.

It’s tempting for us to think that people want to browse online purely to avoid speaking to people and want to browse in private. The truth is far from that.

The stats above show the importance of linking your website to your phone lines. Why’s that? Because smartphone browsers are already on their phones. Someone browsing on a desktop computer has to go and get their phone, key in your number and call you. On a smartphone, they just need to tap the clickable link to your phone number and it’ll automatically call you.

Yet again, it’s ease of use and taking out the intermediate steps which boosts conversion rates and brings you new business. People want a simple life. They want what they want and they want it now. If you make life easier from them, it’s ultimately you who will profit.

If your site doesn’t have a mobile optimised version, you’re likely to be missing out on an enormous amount of potential business. If you’d like to see what we could do to boost your conversion rates and help your business profit from the mobile internet, contact us today.

General enquiry

I would like to receive regular information related to in.house.media. This includes information relating to in.house.media offers and services. You may opt out at any time.
By submitting this form, you are confirming you have read and accept the terms presented within the Privacy policy.

Arrange a meeting

I would like to receive regular information related to in.house.media. This includes information relating to in.house.media offers and services. You may opt out at any time.
By submitting this form, you are confirming you have read and accept the terms presented within the Privacy policy.

Schedule a call

I would like to receive regular information related to in.house.media. This includes information relating to in.house.media offers and services. You may opt out at any time.
By submitting this form, you are confirming you have read and accept the terms presented within the Privacy policy.