It’s been mooted for some time that mobile search would soon overtake desktop search, but it has recently been confirmed that in many markets there are more Google searches being carried out on mobile devices than on desktop computers or laptops.
This might sound like just an interesting snippet of information at best, but the truth is that it has huge implications on anyone who runs a business or anyone who has a website. If more Google searches are being carried out on mobiles than on computers, more people will be finding your website on their mobile device than on their computer, which means that your website needs to display properly on these devices.
Research has shown time and time again that if your website doesn’t have a responsive design which adapts for mobile, you’re likely to be losing potential customers who won’t much like the idea of zooming in and out to find their way around a site which doesn’t adapt for their device. A growing number of sites do, and customers will tend to go to those instead — and they could be your competitors.
Web searches overall were up 5% between Q4 2013 and Q4 2014, but this rise — and more — is attributable entirely to mobile search. In fact, desktop searches dropped by over 200 million, with tablet searches up by a huge 1.3 billion and smartphone searches by a stratospheric 1.8 billon. It’s clear to see that considering mobile devices is no longer something to ‘also consider’, but should now be the main consideration.
These principles apply across the board, through to SEO and search marketing but the first step has to come with ensuring that your website has a mobile responsive design which can readily display across a range of mobile devices and tablets. If it doesn’t, you’re now potentially alienating more than 50% of your visitors and potential customers, and that number is growing every day you don’t do something about it.
We specialise in creating websites which are mobile responsive and designed to display across a range of smartphones and tablets, ensuring that your visitors and potential customers will be able to view your content and see your business as one which is at the forefront of technology, enabling them to get in contact with you and potentially become a customer. If you don’t take measures now, your potential losses will only get bigger.