Generally speaking, businesses have websites created because they want to generate more business and make more money through the web. However, a poorly designed website could actually be costing you money. Here are five ways in which your website could be causing you more problems than it’s solving:
1. Being slow to load
We have a tendency to think that if a site is slow to load that means it takes somewhere between 20 and 30 seconds. That’s extremely outdated, to say the least. Nowadays, in 2015, if your site doesn’t load in under 3 seconds, the vast majority of visitors will disappear and go to another site — probably your competitor. Usability studies have shown this to be true time and time again, so your site needs to load almost instantaneously or you’ll be losing money.
2. Huge images and bloated pages
This is very much tied into the point above, but is more easily rectified. Images should be compressed to ensure the file size is as small as possible, meaning it won’t add too much to the loading time of the page and will ensure that visitors stay on your website rather than disappearing off to your competitors. The file extension you use is important, too. Don’t just use jpgs for every image and assume that’s best — it’s often far too big for what’s needed.
3. Usage of third-party scripts and external coding
If you’re using Adsense, Google Analytics, Facebook and Twitter sharing buttons, YouTube plugins and various other external coding, this is likely to add a huge load to the amount of time it takes for your website to appear. You should defer external scripts to load after the rest of the page has appeared or, even better, get rid of everything that’s not essential in order to keep your site lean and clean.
4. Hidden or late-loading CTAs
Your call-to-action (or CTA) is what you want your users to click on to take an action. It’s the button that says ‘buy now’, ‘subscribe’ or ‘call us’. This is the target you want all website users to complete, so ensuring it is displayed prominently and loads early is absolutely vital to your website working for you. If not, it could be losing you money.
5. Pop-ups! Pop-ups everywhere!
If you’ve got a big ‘JOIN OUR MAILING LIST’ or ‘GET MY FREE WHITEPAPER’ popups appearing as soon as someone enters your website, the statistics show that they’re likely to just click off and go elsewhere. They didn’t join your mailing list, didn’t want your whitepaper and could well have been a potential customer who you’ve just put off. Think of it like a high-street shop. A potential customer walks in the door. Do you run over and scream in their face ‘HERE, HAVE A FREE WHITEPAPER. SIGN HERE TO JOIN MY MAILING LIST TOO’? No, so don’t do it online either.
We have years of experience in knowing what works online and what doesn’t, and the fact is that online behaviours and requirements are changing constantly. For that reason, you need a web design company which keeps on top of the latest developments and can ensure that your website continues to work for you and doesn’t lose you money — in fact, we can help you make sure that your website creates new business and does the job it was meant to do. Call us today for more information.