It is now one year since .uk domain names were first made publicly available. In that time, an enormous number of domains have been registered and used, and if you haven’t yet registered your .uk domain name you could be missing out.
The importance of branding
Quite simply, it can often come down to branding. If you want to protect your brand online, registered your .uk domain name will protect your brand from cybersquatters at a very low cost. It could also act as a fantastic country-specific domain for your UK business and is much shorter than the traditional .co.uk TLD.
Building a local identity
Building this sort of local identity is very important for businesses of all shapes and sizes, and it’s easy for you to keep up and take advantage of this with an inexpensive .uk domain name. There’s a strong possibility that a .uk domain name will be advantageous in Google UK search results, for instance, signalling to Google that your website is more likely to be relevant than a .com or .net website to a visitor who’s seeking a UK-based company.
Easy, affordable and manageable
You don’t need to worry about having a new website built to go with your domain either, if you don’t want to. Domain names can easily be forwarded to other domains or websites, allowing you to simply register your corner of the internet and protect your brand name from cybersquatters by ensuring that you’ve registered the domain name before someone else does — potentially for disingenuous purposes.
Whichever way you view it, and whatever your motivation, registering your .uk domain name is inexpensive and advantageous in many ways. If you’d like to discuss registering your .uk domain names, please contact us today for more information on costs and logistics. It’s much easier and cheaper than you might think.