Design trends are always changing and always have been, and the internet’s no different. In fact, design trends tend to change even more quickly online.
If you’ve not redesigned your website in the last couple of years, you’re likely to be lagging quite some way behind. This can have a negative impact on your business and could easily be losing you money. Here are 8 web design trends which will help keep you up to date:
1. Flat-look design
Flat design has been tried out in many forms and has been very successful, with the new iPhone operating system, Windows 8 and the new Gmail layout (not to mention the new Google branding) all employing this almost-flat styling.
It strips away all the frills and nonsense and utilises simple typography, simple shapes and bold colours to convey a message clearly and simply — and that’s what web users want nowadays.
2. Hand-drawn illustrations
These are quirky and fun and jump out and catch the eye in an online world where photographs and carefully designed graphics are the norm. The rough and ready appeal of hand-drawn graphics can’t be easily replicated and as such gives a really unique feel to any website.
For businesses in creative industries or appealing to creative types, this is a superb way to get your message across and convey that creativity in a unique way.
3. Focus on typography
Typography is one of the most important parts of the internet right now, with huge importance being placed on the types of fonts being used to create a brand and make your website and its content stand out.
It’s not just a case of picking one which looks nice — it’s about the message it conveys. You’d be amazed how a simple change of font or typeface can have a huge impact on the sales and enquiries you’ll get through your website, which is why big brands pay hundreds of thousands of dollars to get typefaces designed.
4. Quality images
It’s not just a case of grabbing some royalty-free images from a stock source, but creating high-quality images which convey a particular message. Superimposing different elements and text can have a huge benefit, too.
Simplicity is the key here, with use of colour and focusing of the eye being of extra importance. A careful, considered use of images can make a huge difference to your website.
5. Moving images and cinemagraphs
These are increasing in popularity and used to be known as ‘animated gifs’, but have been effectively rebranded as ‘cinemagraphs’. Rather than being animated cartoon-style images, these are effectively moving photographs.
Caution should be exercised here, as you don’t want to end up with your website looking like something fresh out of 1995.
6. Interactive stories
Infographics are a great way of getting a message across, and if it’s done in the form of a story it can be even more effective. People love stories and a big hook at the start can make people click on and run through the infographic.
Making sure users want to know what happens next is a vital way of hooking them in and funnelling them through into becoming a new lead, fan or customer.
7. Minimalist design, putting the user first
No longer is it a good idea to throw everything you can at users. They don’t want to see it all. They want the basics and that’s it. Give the users what they want, not what you think they want.
Extensive menus, submenus, sidebars and confusing navigation will do just that — confuse people. And you don’t want confused potential customers. Keep things simple and minimalist and watch your sales and enquiries skyrocket.
8. Re-workings of older trends
A lot of previous trends are still knocking about but in different, updated forms (see cinemagraphs, above). Some of the more popular re-worked trends included endless scrolling, which was originally designed for mobile users but has had huge success on desktop; and parallax scrolling, in which background elements move at a different speed to the foreground, which can be very effective when used properly.
If you want to speak to us about incorporating some of these cutting-edge design trends on your website, give us a call today and we’ll see what we can do for you.