Having a website can be a tricky business, particularly when it’s so important that you keep up with the latest web design trends. Your potential customers will certainly judge the nature of your business when viewing your website, and the last thing you want to be seen as is outdated or stuck in the past.
Keeping your website up to date with the latest web design trends doesn’t need to be difficult, though. Here, we’ll let you know 5 of the biggest new developments and can even help you integrate them into your website.
1. Infographics — preferably interactive ones
Infographics have been big ever since their introduction. They’re a great, innovative way of displaying otherwise lengthy and confusing information at a quick glance. If your infographics are interactive, you’re one step ahead of the game as these are becoming very hot right now.
2. Ghost buttons and line iconography
Apple has been at the forefront of technological innovation for a while now, but it continues to set trends in all sorts of areas. Web design is no different.
Ghost buttons (transparent buttons with a thin outline) and line iconography (simple, line-drawn icons) are two design trends which began with Apple and have since become the ‘in’ thing in terms of website design.
3. Less imagery — including background header images
It seems background header images are gradually dying out. They’re certainly a rare breed, and the web as a whole is getting less image-driven and more minimalistic, getting the important information across without cluttering the page with unnecessary visual detail.
Clean typography and minimalist, sparing images will be the future of the web, and that’s certainly where the trend is moving at the moment.
4. The growth of material design
Again, this can be seen by many as a rise of the minimalist approach. It generally encompasses a flat design but with some shaded gradients and even small amounts of animation to give some life and even a 3D element to the website itself.
This is another style of design which seems to have been influenced by Apple as it’s the design trend which appeared to begin with their mobile platform, iOS.
The web has moved beyond buttons and ‘direct’ interactions and on to ‘microinteractions’, such as hovering over a button to produce a different type of behaviour to clicking on it, or moving your mouse in a certain way to produce an action. This is making the web more interactive as a result and increasing the function of websites in a way which hasn’t been seen before.
The fact is that even small business websites can take advantage — and are taking advantage — of these new trends and showing their customers that they’re up to date, responsive and keen to allow their customers to enjoy the benefits of the newest web technologies.
If you’re interested in speaking with us about getting your website up to date, give us a call and we’ll see what we can do.