5 Ways to Improve Your Online Marketing

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Online marketing is the biggest generator of business for the vast majority of sectors. Most people these days go straight to Google or another online resource to find a product or service. Gone are the days of the Yellow Pages, so what can you do to boost your chances of generating new business through the web? Here are 5 ways in which you can improve your online marketing efforts.

1. Social Media Marketing

With more than 2 billion people using social media around the world, this is one of the biggest arenas in which you can advertise your business. Facebook alone has nearly 1.4 billion users and advertising revenues have risen enormously on the site, with mobile advertising being a particularly heavily growing sector.

2. Backlinks

Ever since Google first launched, backlinks have been at the core of its algorithm. This is still the case — and arguably even more so since recent algorithm updates — but in a slightly different way to the past. Quality links (as opposed to quantity) are vital, as well as guest blogging efforts, diverse anchor text and tying in your linkbuilding with social media efforts. Keeping it natural and steady is always the best way.

3. Response, Mobile-Ready Design

Responsive design is vital in the modern marketplace. A staggering 1.9 billion searches will be carried out on smartphones in 2015, which means it will overtake desktop PC and laptop searches for the first time. In fact, 4 out of 5 consumers currently shop regularly on their smartphones, so mobile responsiveness is absolutely vital if you’re going to take advantage of the way the online world is changing.

Most people won’t buy from a site which doesn’t respond and adapt to mobile usage — that’s a fact and stat which becomes more and more prevalent all the time, with mobile users wanting a faster, more streamlined experience. Mobile ready websites convert much better than other sites, too, meaning the result will be a huge increase in business. It’ll also help boost your SEO, with Google loving mobile-ready sites.

4. Marketing Your Content

The web is all about content. You need to ensure your website contains quality content which can be readily shared. Keeping content regular and enticing will ensure people are more likely to share it and effectively do the job of marketing for you. Content doesn’t just cover text, either, but images, events, video, infographics, reports, eBooks and more.

5. Plan Ahead, Create a Strategy

A lot of people treat their SEO efforts as something they can do every now and again, perhaps building a few links or putting a video on YouTube. The fact is that you need a plan, a strategy, to enable you to structure your online marketing efforts and tracking your success. That way, you’ll know what works for you and can tailor your strategy to ensure that you’re able to build on your success as you move forward and continue to get bigger and bigger gains from online marketing.

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