Web technologies are moving quicker than ever, but it’s still relatively easy to keep up to speed — especially if you’re working with a web design company whose job it is to keep abreast of the latest developments.
It’s not just about embracing new technologies, either; it’s about dropping old ones which could make users disappear from your website quicker than you can say ‘animated GIF’. Here are 5 seriously outdated web trends you should not be using on your site.
1. Videos and music which autoplay
This is one of the best ways to ensure a user disappears from your website and never comes back. It’s annoying, frustrating and almost everyone switches it straight off or closes their browser. Even music-less videos or animations are confusing and annoying. Statistics show that people disappear very quickly and don’t come back, so it’s certainly not a great idea.
2. Separate ‘mobile only’ websites
When it became obvious how important mobile internet was, web designers and business owners everywhere started launching new ‘mobile only’ websites — sites which would detect you were on a mobile phone and redirect you to a different page, designed purely for mobile. The problem then is that you have two websites to maintain and update, and usually with duplicated content. This’ll get you into all sorts of trouble with the search engines and is best avoided, to say the least. Responsive design is the way forward, keeping all of your content in one place and allowing the design to respond to the user’s device.
3. Using (or overusing) Flash
Flash is certainly still around, but it’s not recommended. Apple phones and tablets, for example, can’t play it so you’ll be losing a large number of your potential visitors straightaway. Also, even desktop users often have Flash turned off (or not updated). In short, it’s a minefield and should be best avoided if possible. There are, after all, plenty of alternative (and better) technologies available.
4. Overusing image sliders
Image sliders are great in their own way, but often get ignored and can distract users. They certainly have their uses, but when they’re overused they can prove off-putting for visitors. If you’re using image sliders, leave them for your website design company to integrate rather than attempting to create your own as it’s important that accessibility is put at the forefront.
5. Showing off your new technologies
Some website owners are keen to have all the latest technologies integrated into their websites to show their users how modern they are. All this will do is confuse people, put them off and make your website bloated and take a long time to load. The result is that people will disappear very quickly and not come back. Give the user what they want, not what you want.
If you’d like to talk to us about ridding your website of dead technologies and making your website more accessible to users, give us a call.