Our Predictions for the Biggest Web Design Trends in 2016

This was posted on December 15th, 2015




Well, 2016 is almost upon us. Yet again, the year has flown by and we’re looking forward to what the biggest web design trends will be in the coming year. It’s been a busy year in the design world, with a number of new trends coming in but we’re already preparing ourselves for what’s still to come.

So, with no further ado, here are our predictions for the biggest web design trends in 2016.

Custom illustrations and design
Up until now, imagery on the web has been largely focused on reused or derivative imagery, but there’s been a definite change in the tide recently. More and more, the focus is moving towards having custom illustrations or vector designs created. In fact, there’s a booming trade in new web illustrators creating a whole new sub-industry which looks set to become even bigger and more vital to web designers in the coming year.

Micro experiences
These have really come into their own in 2015 and look set to grow even more in 2016. Micro experiences are events which happen on the page without you having to leave or go anywhere. Even something as seemingly innocuous as adding a product to your Amazon basket could count as a micro event, as it allows you to trigger off an action without leaving the page. In the new web 3.0 in which everything must be instantaneous and done with the minimum of effort, micro experiences look set for growth.

Fonts and typefaces are big business, and more and more research goes into it all the time. The fonts you use on your website can massively influence a visitor’s likelihood of getting in touch or buying your products or services. Custom typography is also big business, and as more and more users move towards mobile and retina screen displays, your choice of crisp, easy-to-read typography is going to become more and more important.

Animations and cinemagraphs
Animations on websites are becoming big business again, and this time we’re not talking about animated GIFs. This time we’re talking about moving infographics and interactive animations which enhance the user experience rather than just simply showing off the fact that we’ve got an animation package on our computer. After all, everything we do in web design should be focused towards enhancing the user experience.

Semi-flat design
Whereas the design trend of the past couple of years has been towards skeuomorphism — something which was pioneered by Apple in earlier versions of iOS and MacOS — the trends are following Apple yet again, but this time it’s semi-flat design. It’s more or less what the name suggests: simple flat design with minimal shading or detail, keeping things simple and effective.

The continuing evolution of responsive design
This is something which is set to continue in much the same vein, mainly because responsive design isn’t something which will ever be fully achieved due to its very nature. Instead, websites will become ever more adaptive to the growing range and variety of devices on which we view websites, again helping to boost the user experience for everyone.

So, there you have it — our predictions for 2016 in a nutshell. We’ll be back in the New Year with a more in-depth look at these elements and how you can incorporate them in your website.

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