Fashions change all the time — that’s true in everything, but on the web it’s even more pertinent. The online world moves so much faster than everything else and new technologies and standards are constantly being introduced to improve everyone’s lives. As a website owner, it’s vital that you keep up with these trends.
The web is the origin for the vast majority of business in this country, and that’s growing all the time. We’re getting ever more connected and using technology to our advantage, and if your business isn’t making the most of that technological change you’re going to be missing out — big time.
You’re likely to be worrying a little and panicking at the thought of all that time and effort, not to mention the cost. Fear not. Getting your website up to date doesn’t need to be difficult or even expensive. There are a number of ways you can keep on top of the zeitgeist and ensure that your website is kept as up-to-date as possible at all times.
Keep an eye on what’s going on
This might sound obvious, but keep tabs on the leading sites in your industry to see what they’re doing. If it’s working for them, there’s probably a very good reason for that. We’re not just talking about design, either. Look at the sales process, how orders are handled, search functions, the way in which the information architecture is designed.
You should also look at leading sites that aren’t in your niche, as there are certain industries and sectors which tend to lead in terms of online technology. By keeping fully abreast, you could be the first early adopter in your industry.
Test, test and test again
This is more important now than it’s ever been. It used to be the case that new websites were tested on three different monitor resolutions. That’s now been blown out of the window by people using laptops and desktops and anything from a 13-inch screen to an enormous 4K retina display. The variation is huge.
What’s more, Macs are much more popular, as is Linux and other operating systems. Mobile browsing has taken over desktop and laptop browsing too, so ensuring that your website displays effectively across all of these media is vital to capturing your whole target audience.
Find out what your customers and your target market think of your website from a variety of angles by asking them. Set up a survey or ask them individually, looking at the design and layout, sales process, information and ease of navigation. In any other area of your business you’d want to know what your customers and target market thought, so why not your online shopfront?
Sometimes it just needs a complete overhaul
If you’ve let things slip for a while, you might well just need to bite the bullet and get your website completely overhauled. Maintenance and constant attention is always the best way to keep your website up to date without the large costs or efforts, but if it’s been a while since you’ve given your website some love you might be better off starting again.
That doesn’t need to sound daunting, though. A complete overhaul can bring your website and your company right up to date and help to boost business from the off, showing your company to be a modern, forward thinking business which cares for its customers.
Keeping on top of things is vital. If you’re on the ball and constantly monitoring what’s going on around you, you can implement these changes in your business and use them to your advantage.
Let’s face it: that’s the same as you’d do in any other area of your business, isn’t it? You have to adapt and keep your eye on what’s going on, changing things so that your business can continue to operate and grow. The web is no different, and with it being (potentially) responsible for such an enormous chunk of your business, you really can’t afford to be slack when it comes to keep your website up to date.