Nowadays, one of the prime concerns of internet users is online security. So much of our business is conducted online that we’re always worried about transmitting information and having things potentially intercepted by hackers.
If you’re running a business and have a website online, your customers and potential customers will be worried about their online security too. If they’re engaging in online transactions with you (be they financial or information based) they’ll naturally be worried about sharing information if they cannot be assured that their information is completely secure.
Fortunately, there are a number of ways to show your customers that their information is safe and secure. One of the best ways to do this is with an SSL certificate.
An SSL certificate encrypts and information sent between the visitor’s computer and your website, ensuring that no-one can read the information between the two destinations. One way to tell if a website you’re viewing is secure is to look for the padlock symbol in your address bar or status bar. The website address will also usually start https:// instead of http:///
SSL is not just useful for websites which sell online, but it’s also helpful to ensure that your customers are secure from phishing attacks. Having a secure SSL-encrypted website will give customers the impression that your brand is one which can be trusted, seeing as it takes security so seriously. It will really help to elevate your brand and give you that all important label which is so hard to gain these days: trust.
What’s more, Google tends to prefer sites which take security seriously and will likely give a boost to your search engine rankings if you’re using an SSL certificate to protect your customers and their information. It’s something which most small business websites don’t even consider, so having an SSL certificate can really put you one step ahead of the game and in front of your competitors, too.
As a small business owner in 2015, you know that trust and a competitive edge are very difficult to gain, but an SSL certificate for your website is one of the easiest and most effective ways to gain that trust and competitive edge in the modern online marketplace.
If you want to speak to us about having an SSL certificate integrated into your website, give us a call today and we’ll talk you through the options and see what we can do to help.