If, like us, you’re a big fan of all things search, mobile and websites, the news that Google planned to start giving big ranking advantages to mobile-friendly sites was a pretty big deal. We’ve blogged about it a few times recently, mostly thanks to Google giving website owners a lot of notice of the changes. Now, though, the changes are here.
The update will be rolling out throughout the day, with some users seeing the new results begin to creep in already. As servers begin to update and reflect the new results, you may well see rankings fluctuating and changing throughout the next couple of days.
So what’s new?
Put simply, Google is now giving ranking preference to websites which are fully accessible across a number of devices. Designing a website for a computer screen is no longer a simple task — compatibility with iPhones, Android devices and tablets are all vital in the current online marketplace, with enormous numbers of people using these devices to search every day.
A worryingly high number of those searches resulted in users being taken to seemingly ideal websites which were then found to be unable to display content properly on their devices, making the number of successful search results through Google much lower than anyone would’ve liked.
With Google now giving preference to mobile-friendly websites, however, the aim is that anyone searching for a product or service using a mobile device will be shown websites which are optimised for viewing on their device, keeping everyone happy. Everyone, that is, except website owners who haven’t optimised their sites for mobile.
If you’re one such website owner, it’s not too late to act. You will likely see the traffic to your website drop over the coming days, weeks and months, and stopping this traffic leakage will be a priority. Your best bet is to get things moving quickly and speak to us about a website redesign to ensure that your site is fully mobile optimised and able to take advantage of the new ranking algorithms — perhaps long ahead of your competitors, ensuring you get the lion’s share of this new traffic and potential new customers and clients.