Case Study

The White Arches Caravan's website was one of the first projects undertaken by in.house.media in 1998.

Originally a simple 10 page brochure website, the site has grown over the years (undergoing a full face lift in 2003) and developed into a comprehensive source of information with many dynamic features.

Main features of the site:

• Details of all company services
• Updateable news area
• Updateable used caravan directory
• 360 degree images of caravans
• Downloadable PDF brochures
• Links to manufacturers websites within the White
• Arches site

Content Managed

The homepage features a scrolling news-ticker that can be updated by White Arche's Caravans via an online Content Management System. This enables White Arches to announce events and special offers.

The site provides a detailed specification about White Arches own Range of caravans - The Archway.

Multimedia Features

As well as a breakdown of all the features of the models, visitors to the site can take a 360-degree virtual tour inside the caravans. 360-degree movies are created using state-of-the-art digital photography and iPIX software.

Visitors can also download a full-colour brochure in PDF format to print and read off-line. Alternatively' they can request a glossy brochure to be sent out in the post.

Dynamic Database Directory

One of the busiest areas of the site is the used caravan directory, which White Arches can update and maintain themselves. The directory features details of each caravan and up to five images. Visitors can simply click a button to 'Enquire about this caravan'. Then they just enter their name and contact details and an email is sent to White Arches which automatically contains details of the caravan that the customer is interested in.

Further Site Development

In addition to the main web-site, a further site was developed for White Arches Motorhomes. This site was created to reflect the branding of the company as used in the origional White Arches Caravan web-site. It also features scrolling news on the homepage which runs from the same Content Management System. This enables news and events to be updated and promoted across both sites.

Two other smaller sites were also developed offering specialist caravan and motorhome finance and insurance, which can be applied for online. All four web-sites are linked and integrated with each other to offer a comprehensive range of services to caravan and motorhome enthusiasts.

Visit the site at www.white-arches.co.uk