Search Engine Optimisation

A search engine is usually the first step for anyone using the internet to find a new product, service or information.

So it is important that careful consideration a taken into getting you as high as possible under your chosen keywords.

A common sense approach

There is no point trying to be number one on Google under the phrase 'Florists' or 'Books'. In reality this is not going to be possible, and trying to achieve it would be unproductive. A better approach is to put yourself in the shoes of your customers, and think about the phrases they are likely to type into the search engines, when looking for the products and services that your offer.

What we do

First we ask you the phrases that you think are relevant. We can then run reports and analyses the keywords to see if these phrases are searched on, and how popular they are. We then refine the list with you to identify the most important phrases that we are going to target.

Putting it into action - Page optimisation

For your website to be found on the search engines under the chosen keywords, the content needs to be optimised. This means making changes to the web page code and content to make it search engine friendly. There are many areas of a website that may need these adjustments to achieve this.

For example:
Metatags and descriptions - Code in the web page that contains keywords
Body copy - The main text of the page
Alt tags - Text descriptions for images
Links - Making sure links contain keywords

Submission

Once your site is optimised we can submit it to the search engines. We manually submit to the main UK and global search engines and directories. Although not compulsory, it can help to speed up your sites progress on the Search Engines.

There are many other factors to achieving good positions on Google, and other major search engines.

Call us now on 01604 790007 to find out more, or complete the quick form below.