Search Engine Optimisation

Search engine optimisation (SEO) is essential if your web site is to attain a consistently high ranking in search engine listings and give your business the edge over your competitors.

Properly executed SEO will help to attract more business enquiries, keep you competitive, build your brand and instil buyer confidence. In addition, a valuable benefit of high search engine rankings is that of credibility: always being at the top of the listings means that visitors will come to regard you as a leader and authority within your industry.

Location Location

Traditional high street shoppers like the familiarity of their favourite stores. Why? Because those stores have usually been in the same location for years and shoppers are used to seeing them there, and because they are familiar places, they feel comfortable buying. The same principle applies to both your existing and potential customers: get them familiar with your web site’s location at the top of the listings and they will be comfortable buying from you.

How can we help?

Our SEO services are designed so you don’t have to worry about your web site’s ranking or performance because we take care of it for you. With our long experience in SEO, we know what it takes to get your site to where it should be. If you want to find out how we can help you to achieve this read on!

What’s the first step?

A search engine is usually the starting point for anyone looking to find a new product, service or information, so careful consideration should be given to your choice of keywords in order to get your web site as high a ranking as possible in the search engines.

A common sense approach

There is no point trying to be number one on Google under the phrase 'Florists' or 'Books', because in reality this is not going to be possible and trying to achieve it would be unproductive. A better approach is to put yourself in your customers’ shoes and think about the phrases they are likely to type into the search engines when looking for the kind of products and services you offer.

What we do

We begin by asking you the search phrases you think are relevant, then run reports and analyses on the keywords to see if those phrases are searched on and how popular they are. We then refine the list to identify the most important phrases: these are the ones we will target.

Putting it into action - Page optimisation

For your web site to be found on the search engines under your chosen keywords, the content needs to be optimised. This means making changes to the web page code and content to make it search engine friendly. There are many areas of a web site that may need these types of adjustments to achieve this.

For example:

• Page Titles - the title that appears in the top bar of the browser
• ‘H1’ Title Tags - the title of the content on the page read by the user
• Metatags and descriptions - code in the web page that contain keywords
• Body copy - The main text of the page
• Alt tags - Text descriptions for images
• Links - Making sure links contain keywords

Considering a new web site or think your current site could do with a fresh, new look? Then call us now on 01604 790007 or complete the form below and let us help get your business noticed!