Internet Marketing
The only people that know about your website are the ones you choose to tell!

Many companies believe that if they have a website they will immediately receive thousands of enquiries from around the world. Unfortunately this is not true, and it is down to you to tell people that your site is there. A number of methods are used to do this, both online and off-line. in.house.media can assist you in the task of ensuring that your site receives visitors.

Internet based marketing methods

The main technique that people are generally aware of is search engine marketing. This is a fairly complex area, so click here to go to our separate page about gaining search engine listings. Other Internet based methods are advertising directories, banner advert exchanges and newsgroups to name a few.

Traditional marketing methods

In today's business world every potential client will want to 'check out' a company that they intend to deal with, and a website will be the first port of call. Make it easy for them to find you. Use the tools you already have around you to market your site. It is important that all stationery, including business cards and letterheads should display your domain name and email address.

Any advertising should also carry the domain name. This can be used to your advantage because the advert can be smaller than usual and simply carry your domain name in big print. Your website will then act as an extension to that advert. Remember to put your domain name on giveaway promotional items such as keyrings, pens, notepads etc. Take every opportunity to display your website address to the people you want to see it.

Why not run special promotions or competitions from your website? Include details of these in your advert along with your web address. Then ensure that users have to search and browse your site to find the special deals. This way they will see all the products and services you have to offer.

in.house.media can give you help and advice on combining your online and off-line marketing techniques in order to achieve maximum results from your site.

Contact us to discuss these ideas further and find out more.