You’ve heard it before: Your website is your biggest marketing tool But do you as web designers know enough about basic marketing principles which can be the difference between success and failure of the website?

“Making websites is a team game: let’s show team spirit, work together and collect a trophy” The purpose of this article is to bring the understanding of client and designer closer together with the end goal of a better website and a more prosperous relationship. So I’ll break it down into two parts: Part One [...]

Intro Why do I believe it is imperative for every web designer to understand the psychology behind Web Design? I still find a misconception exists that design is the same as art; essentially that it is all about aesthetics rather than achieving a business aim. This is a misconception which is frankly derogatory to the [...]

Don’t make it an afterthought… When designing and building a site where would you put site content in your hierarchy of importance? A reoccurring problem many designers / developers face is that although many realise the importance of web content it is not something which they are in control of. The content is either supplied [...]