Why create a persona? The idea of creating a persona is to make your decisions more informed whilst designing your site; to pose questions like “Would my target persona react well to that wording on the CTA?”

Don’t make it an afterthought… When designing and building a site where would you put site content in your hierarchy of importance? A reoccurring problem many designers / developers face is that although many realise the importance of web content it is not something which they are in control of. The content is either supplied [...]