Continued from Part 1….. Similarity breeds good design: “Things that are similar are perceived to be more related than those that are dissimilar” #5 Colour The most obvious technique in design to create attention is to use colour contrast. To create contrast you obviously need to choose dissimilar colours. Contrast is a fundamental technique in [...]

Following on from “Psychology in Web Design Part 1″ i’ll conclude by looking at other tools in a web psychologists armourey namely: Layout, Eye Patterns, Use of Branding and Colour Theory. Layout The anatomy of a web page can be broken down into a variety of elements which all need to work in unison.. By [...]