You’ve heard it before: Your website is your biggest marketing tool But do you as web designers know enough about basic marketing principles which can be the difference between success and failure of the website?

“Can we not make the logo a bit bigger?” I have again just recently heard these words and I thought maybe I need to explain in more depth and give real case samples of smaller logos which work. So the purpose of this article is to look a little further into why we shouldn’t just [...]

Following on from “Psychology in Web Design Part 1″ i’ll conclude by looking at other tools in a web psychologists armourey namely: Layout, Eye Patterns, Use of Branding and Colour Theory. Layout The anatomy of a web page can be broken down into a variety of elements which all need to work in unison.. By [...]

There are many elements of which a good website should consist of and one of these not often spoken about is the humble favicon. Sitting in your browsers address bar as a 16 x 16 pixel image the favicon is often the first impression a user gets of your sites brand.