In the first post of this three-parter, I started out by saying that even though more and more websites are now being accessed via mobile devices and businesses should have a mobile-optimised version of their website, they shouldn’t make the mistake of overlooking the continued importance of their main website and offered what I hope were some simple but helpful tips and pointers on SEO and website copy.

Even websites can become old and jaded so this last post offers a couple of suggestions for refreshing the visual aspect of your website with a makeover which may not be as costly as you might think but could give your site a whole new lease of life.

Think about changing the layout – just moving the images to another position would make a difference or perhaps consider displaying them as a slideshow as a change to being static.

Take a look at your images – do they still reflect your line of business or have you diversified and could do with updating to something more fitting?

If feasible, try and steer clear of generic and stock images by getting a competent photographer to take some original photos for you – failing that - have a go yourself.

How about your colour scheme? Would your site benefit from different shades or a total change of colours?

Is your site too busy? Think about reducing some of the content and creating more white space for a cleaner look.

Just a few simple suggestions of ways to refresh the look of your website and your web design company can make it happen. I go back to what I said in the first post of the series regarding the rise of smartphones and the need for mobile-optimised sites.

They are now a must-have if businesses want to capture mobile users but are extremely unlikely to ever replace standard sites due to their diminutive size which is why your main website shouldn’t be neglected because there will always be room for both.

Until next time.

 |    |