With the insatiable appetite for smartphones and the need for businesses to have a mobile-optimised website, it would be easy to forget that in the clamour to capture mobile visitors your main website still needs to be properly maintained.

It’s true that more and more visitors are using mobile devices for online activities like shopping, email and social networking but regardless of how high or quickly those numbers grow it doesn’t mean that your main website will become redundant.

It’s a fairly safe assumption that PCs won’t be consigned to the scrapheap anytime soon just because smartphone usage appears to be going through the roof and beyond, so whilst a mobile-optimised website is now a must, a standard (for want of a better word) website still holds the same importance as it ever did.

Checking that every element of your website is working correctly is time well spent and is something your web design company will be happy to assist you with. In this the first of three posts, I’m going to touch on a few things you can do to keep your website healthy, starting with a few simple tips for SEO.

Test your website’s internal and external links to ensure they are working correctly.

Look at the sites you’ve linked to – are they similar businesses to yours or totally unconnected?

Check through your website copy – are your main keywords and search phrases present and in the right density?

Consider adding a site map to your website – great for easier navigation and helpful when search engines are indexing your site.

What I’ve mentioned are very basic points and only a tiny part of the SEO process but they are also things that website owners can check for themselves and not a bad thing for them to experience their own websites from a visitor’s point of view.

In the second part of this three-part post on looking after your website, I’ll be covering the subject of copy.

Until next time.

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