Piroto labelling specialise in the design and manufacture of labels, tags and identification systems, for a wide variety of applications including variable information printers. The slogan of the company is “We make labels and tags to make your lives easier”

Welcome to the committee
It was made clear from the outset that a committee would run the rule over the design which in itself was going to prove a challenge (case study on ‘Design by Committee’ coming soon).

The evolution of the Design
The initial design I produced was stripped down in terms of colour and graphical elements. The client wanted to keep the site as clean and simple as possible so we reduced the emphasis on the CTA as well as removing other graphical elements such as the slanted areas and gradients. The website needed to fit in with the existing style of the brochures (which are currently quite an important marketing tool for Piroto) so the graphical effects I would later add needed to be subtle.

Homepage with no scroll?
A key requirement was to make scrolling on the homepage minimal. This is a principle in general which I agree with anyway as it simplifies the page thereby filtering your audience towards a designated page. Initially the client did want the whole site to not scroll, but after we talked through the way the web and web users work it was decided that scrolling would be okay.

Designed into the browser
Okay I didn’t design straight into the browser but after having in depth conversations with the client on the route the website would take it allowed me to move into the browser straight after the initial designs had been discussed and run past the committee. Once in the browser it became far simpler to make iterations and I also made these iterations in the knowledge that I knew I wouldn’t need to do them again.

Related Links
Initially there was a related links box which would follow the user down the page as they scrolled but after much deliberation it was decided this box was more an annoying distraction rather than being helpful! So as an alternative to this we decided to go with a fixed header which allowed all the navigation links and CTA to constantly remain in view.

The logo and the committee!
I did write an article a little while back looking at why we shouldn’t make the logo bigger on websites…but the committee all overruled that decision! Design by committee can be detrimental although I would have to say in the instance of Piroto the process went as smoothly as I have seen as there seemed to be a consensus within the committee rather than contrasting voices. Usually there are so many contrasting opinions floating around (some more informed than others) that a compromise is often the outcome which does neither one thing nor the next.

The conclusion
Everyone was satisfied with the outcome which in itself is a success! The success of the site though will be measured in conversions…how many people are making enquiries via the website…how many sales are being made as a result of this? Click here to vsit the Piroto site.

 |    |