Nowadays, a large proportion of consumers will turn to the Internet when looking for a product or service. Your website is generally the first contact they will have with your company and, even in the virtual world, first impressions mean everything. If your website is poorly designed or difficult to navigate, potential customers will simply go elsewhere. Here are some signs that your website may be in need of a redesign:
Your Site Looks Dated
Although the Internet is a relatively new innovation, websites can start to date quickly. Web technologies have evolved dramatically since its inception, and modern Internet users expect more from the websites they visit. Websites that still use frames, visitor counters and intro pages may once have been cutting edge, but now only indicate a company that refuses to move with the times.
Your Visitors Can’t Find What They Need
Have you ever had phone calls from customers asking for basic information like, “When do you open?” or, “Where are your offices based?” If so, it could be a sign your website needs to be redesigned. The answers to your customers’ most common questions should be included in your site, and they should be easy to find. If your customers can’t find the information they need within 3 clicks, it’s likely that they will use a different company.
Your Site Doesn’t Look Good On Smartphones and Tablets
It’s becoming increasingly common for Internet users to access websites on smartphones and tablets. This can be a very different experience to accessing a site on a computer. Make sure that your website looks clear on a smaller screen, and is simple to navigate with a touchscreen. You could even consider building a dedicated mobile site. Also, avoid using Flash as it is not supported on Apple’s mobile devices.